Responsive Web Design as a Mobile Strategy
UI Farm are a London based UI & UX agency committed to designing & creating beautiful, user-centric HTML5 websites and mobile applications. We are passionate about the web and its future — in particular, how responsive design can help businesses grow sustainably. As such, UI Farm is committed to a content-first, responsive web design focused strategy towards UI design and development.
The rate of increase for mobile browsing online is growing very rapidly. Some studies suggest that mobile browsing will outpace desktop browsing in 2 years — maybe sooner. Yet it is estimated that only 9% of businesses web properties are ready for the mobile web.
If you want to remain competitive, it’s imperative to invest in a responsive website. The following are the main reasons why you need to take action today to ensure the future of your business online:
- THE WEB IS GOING MOBILE
- The web and your users are going mobile at a rapid rate – to date, over 60% of UK smartphone owners are accessing the internet everyday on their mobile device.
- COST EFFICIENT
- You can eliminate the need for separate products (website and apps, for example) which can become hard to maintain and costly.
- Future proof your website so that it will work on all devices, whether it’s a smartphone, tablet, desktop computer or a TV connected to the web. By investing in this you’ll be providing your users with a sustainable website and you won’t have to worry if a new device comes out.
- INCREASE CONVERSIONS
- Users are more likely to take action when they have a good experience. In fact a bad experience on a mobile device leaves nearly half of all users unlikely to return to a site and almost 60% would not recommend the site to others.